Mailchimp starts at $13 (per contact / month), but the plan most teams end up on, Standard at 10,000 contacts, is $135 per person - about $1,350 per month for a team of 10, before add-ons.
| Tool | From | Free plan | Best for |
|---|---|---|---|
| Brevo | $9 | Yes, 300 emails / day, unlimited contacts | Large lists that send infrequently |
| MailerLite | $10 | Yes, limited subscribers | Simple, budget newsletters |
| Kit | $33 | Yes, up to 10,000 subscribers (limited automation) | Creators selling products |
| Moosend | $7 | No, 30-day trial | Cheapest real automation |
Best for: Large lists that send infrequently
You pay for emails sent, not contacts stored, so a big quiet list costs almost nothing
Best for: Simple, budget newsletters
Clean editor, honest pricing, easy like-for-like migration from Mailchimp
Best for: Creators selling products
Most generous free tier in the category, built for selling, not just sending
Best for: Cheapest real automation
Bills on active subscribers, strong automation at the lowest entry price here
On entry price, Moosend and the other options above start well below Mailchimp's realistic plan at $135. The cheapest option that fits depends on the feature you actually use - check the best-for column.
On the Standard at 10,000 contacts plan at $135 per person, a team of 10 pays about $1,350 per month before add-ons. Hidden costs are listed on this page.
Yes - alternatives with a free plan are marked in the comparison table above, with their free-plan limits.